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Satori

The business platform for transformational coaches

Stop struggling to explain your worth as a coach

Satori turns your client conversations into proof of impact, resonant marketing, and offers clients want to buy.

Attract the right clients, turn discovery into paid engagements, and give clients a reason to stay.

Book a demo See how it works

Insights + your business essentialsProposals · Enrolment · Scheduling · Billing

Client conversation
“The team is clearer since that difficult conversation. Now I need to stop being everyone’s first call.”
Client resultsClearer expectations. More ownership.

Help clients see progress and a reason to continue.

Marketing ideaWhen being helpful makes you the bottleneck.

Attract prospects who recognise this challenge.

Discovery & offersLead without being the bottleneck.

Connect your next engagement to the change they value.

Insight for attracting, enrolling, and retaining clients.

Satori’s track record

Built alongside coaches for more than a decade.

Satori founded
2012
Capterra rating
4.5/5
Coaches served
3,000+
Coaching delivered
$50M+

Start with what matters to them

Clients don’t buy coaching. They buy the change they want.

Your clients want to lead more effectively, build a successful business, or make a change that matters. Coaching helps them move toward those outcomes through shifts in perspective, decisions, and action.

But that contribution is often invisible. When the connection is hard to see, it’s hard to explain what your coaching makes possible—or help clients recognise the value of the work.

A virtuous cycle of growth

Let your coaching power your business growth.

  1. Capture your conversations.

    Satori captures your sessions and surfaces what matters.

  2. Create content and offers that connect.

    Turn your clients’ real needs into resonant marketing and personalised offers.

  3. Build proof of client progress.

    Grow a record of insights, actions, and results across every engagement.

  4. Grow your practice.

    Build visibility, attract more clients, and strengthen retention by making the value of your coaching clear.

A cycle connecting clients, coaching, content, and community through revenue, results, reach, and referrals.
Coaching insight can feed the next round of marketing and discovery.

01 / Attract

Ground your marketing in real client insight.

Turn the challenges your clients describe and the insights they uncover into relevant content. Use their language to help the right people recognise themselves and the change they want.

From a coaching conversationIllustrative excerpt
“Every decision comes back to me. This time I asked, ‘What would you try?’ They knew exactly what to do.”
Content IdeasFrom your coaching conversations
Empathy

Everyone’s waiting on you. Again.

You built a capable team. So why does every decision still land on your desk?

Clarity

Your helpfulness has a hidden cost.

Stepping in at every pause teaches your team to wait for your answer.

Proof

One less answer. One more leader.

What changed when a client asked “What would you try?” instead of stepping in.

Fit

I won’t give you every answer.

Good coaching builds your judgement, so you can do the same for your team.

02 / Convert

Connect your offers to the change prospects value.

Use discovery conversations to understand the change a prospect wants and why it matters. Shape a personalised offer around their priorities, with a clear connection between the engagement you propose and the outcomes they care about.

Discovery analysis
4 out of 5
3 out of 5
4 out of 5
4 out of 5
  1. They ask for

    “Help me delegate.”

  2. Discovery reveals

    Every decision waits for them.

    The expansion plan stays on hold.

  3. Build the offer around

    A team that decides.

    A leader free to grow the business.

03 / Transform

Show your impact with evidence of client progress.

Build a record of the insights, actions, and reported changes that emerge across your sessions. Review that evidence together to help clients recognise their progress and see how your work supports the outcomes that matter to them.

Satori / Client JourneyLeadership coaching

Desired outcome

Lead a team that can make decisions without me.

Your Highlight Reel

Key moments from your journey

  1. WinSession 3

    A decision made without stepping in

    Reports that a team member handled a difficult decision independently, freeing them to focus on strategic work.

    Delegation
  2. BreakthroughSession 2

    Support doesn’t have to mean solving

    Realises they can help the team think through a decision without making it for them.

    Trust
  3. InsightSession 1

    Being helpful has become a bottleneck

    Notices that stepping in with answers leaves the team waiting for their judgement.

    Leadership

04 / Support

Give your clients a home for the work between sessions.

Keep session notes, goals, and resources together in a dedicated client portal. Give clients a place to revisit what matters, follow through on agreed actions, and prepare for your next conversation.

Client PortalAlex Morgan
JourneyActionsNext SessionResources

Session notes

Support without stepping in

You explored how to support your team’s decisions without taking them over, and where to start giving ownership back.

June 19Leadership coaching60 min

Reflections from your coach

“You’re starting to see that being available doesn’t have to mean having the answer. Asking ‘What would you try?’ gives your team room to trust their own judgement.”

Strategies & takeaways

Ask before you answer.

When someone brings a decision to you, invite their thinking before offering yours.

Action items

Hand over one decision.

Agree who owns it before Friday’s team meeting.

Related resources

A framework for sharing ownership

Illustrative session notes in the client portal.

Coach results

Real coaches.
Growing practices.

Historical results from coaches growing their practices on the wider Satori platform. Explore their stories to see what changed for them.

Anna Rapp

Business mentor and coach

3.4×Revenue growth

In her first year on Satori

“Satori has been invaluable from signing my first clients to approaching $1M in lifetime sales.”
Read Anna’s story

Kim Argetsinger

Mindset and business coach

3.2×Revenue growth

In her first year on Satori

“Satori has been a game changer for me. It takes care of my clients, and opens up my brain space so that I can do my best work.”
Read Kim’s story

Chris Sparks

Elite performance coach

2.8×Revenue growth

Since switching to Satori

“Satori was the major step to creating a scalable coaching business.”
Read Chris’s story

Hear from the coaches behind the stories.

Coaches share their experience with Satori’s business tools and support. These stories were recorded before the introduction of Insights.

Kim ArgetsingerMaking more time for clients and life
Chris SparksBuilding a scalable coaching business
Jamie GonzalezCreating space to focus on the work he loves
Kirstin Hoteling ZonaFinding tools and support that understand coaches
See more client results

An investment in your practice

What do you need to add
1 more client each month?

ChatGPTVirtual AssistantMarketing ConsultantSatori
Low cost
Done-for-you support
Expert guidance
Market insights
Rapid feedback
Integrated workflow
Premium client experience
Proof of impact

Invest in your next stage

The right support
for your coaching practice.

Every plan includes the full platform. Choose the capacity that fits your practice.

Your first clients

Spark

Build confidence and momentum with your first coaching clients.

$9/ month

Your first two clientsMove up when you add your third.

Get started

Build your practice

Kindle

Win more clients with offers that speak to what they value.

$57/ month

10 sessions per month

Book a demo

Support a busier practice

Blaze

Show your impact and deliver a premium client experience.

$97/ month

30 sessions per month

Book a demo

Your business essentials, included

Keep your practice running.
Keep your focus on coaching.

Alongside Insights, Satori brings the everyday work of running your practice together, from the first booking to the next payment.

Scheduling that works for you

Let clients book their sessions, set your availability, and keep appointments connected to your calendar.

Reminders and preparation

Send session reminders and use intake forms and check-in prompts to help clients arrive ready for the work.

Proposals and enrolment

Bring your coaching plan, agreement, and payment options together for a smooth start to the relationship.

Payments and recurring billing

Accept online payments and offer payment plans or recurring billing to suit your coaching engagements.

A home for your clients

Give clients a portal to view their program and schedule, with notes and resources to support their progress.

An experience that feels like you

Use your own branding and personalise your coaching offers to reflect the way you work with each client.

Built for trust

The work is human.
The tools should honour that.

The relationship comes first.

Introduce Insights openly. Agree with your client on how recording will support the work together.

Your judgment leads.

Insights supports your reflection and preparation. You decide what matters and what to bring back to your client.

Clients stay informed and protected.

A visible notetaker makes recording apparent. You control its use, and sharing a client story requires their permission.

Why use Satori if I already use a notetaker or ChatGPT?

Satori brings together capabilities you’d otherwise need to assemble and maintain yourself:

An ongoing picture of client growth. Track progress, recurring patterns, and themes across multiple sessions, with a connected history of goals, insights, and results.

Feedback and measurement for your practice. Get structured insight into your discovery sessions and coaching, helping you understand client readiness, reflect on your approach, and see how the work develops over time.

A complete system to put insight to work. Connect what you learn with client notes, goals, personalised offers, and marketing, alongside proposals, enrolment, scheduling, and billing. Support your clients and manage your business in the same place.

What can I record, and will my client know?

Insights supports Zoom and Google Meet session links. It is enabled per session, and a notetaker joins the call visibly. Explain what will be captured and why, and agree on its use with your client before recording. You can disable the notetaker during a session.

Can I delete transcripts and insights?

Yes. You control what is retained and can delete transcripts and insights. Deletion is permanent. If you don’t delete them, session data is retained for the duration of your account.

Who owns my session data, and how is it used?

You own your session content. Transcripts are processed to generate coaching insights. Satori does not use your data to train AI models. Trusted infrastructure providers process data to deliver the service; human access is limited to what is explicitly required for customer support. See the Insights privacy statement for the full details.

How Satori protects session privacy

Connect the work to what matters

Make the value of
your coaching visible.

See how Satori helps you connect coaching conversations with the progress your clients care about.

Book a demo